One partial solution has been to offer counsel positions to partner-averse associates. The counsel role, in essence, mimics the in-house working experience. It has all the benefits of a dynamic career in private practice, but it doesn’t come with aggressive targets for billable hours and business development. “Firms are trying very hard to strike the correct balance,” says Adam Lepofsky, the president and founder of RainMaker Group, a legal recruitment firm. “I’ve never seen firms take associates off the partnership track and into counsel roles as often as they are today. But they don’t have a choice if they want to retain some of their best people.”

https://lawandstyle.ca/career/feature-how-did-partnership-lose-its-lustre/